Hi, I’m Shani. I’m a Product Designer with over 5 years of experience creating digital products and intuitive experiences. My background combines in-house product thinking with an entrepreneurial mindset, allowing me to bridge the gap between user needs and business goals. I lead projects all the way from research and UX architecture to UI design and final delivery. My strength lies in understanding human behavior, simplifying complex user journeys, and creating clean, engaging experiences that actually make sense to the people using them.